How Our Website Development Process Works
Phase 1: Discovery & Strategy (Weeks 1-2)
Before we write a single line of code, we need to understand your business, goals, and audience.
What we do:
- Audit your current web presence
- Interview key stakeholders
- Analyze your competitors
- Define target audience and user personas
- Establish clear success metrics
- Create project scope and timeline
What you provide:
- Access to key team members for interviews
- Business goals and KPIs
- Brand guidelines and assets
- Current content (if migrating)
- Competitive landscape examples
Deliverable: Strategy document and project brief
Phase 2: Design & Architecture (Weeks 3-4)
We create the visual direction and technical foundation.
What we do:
- Wireframe user flows and page structures
- Create high-fidelity mockups
- Define content strategy and information architecture
- Plan technical architecture and integrations
- Select technology stack
- Create design system and component library
What you provide:
- Feedback and approvals on designs
- Content and copywriting
- Brand voice guidelines
- Asset files (logos, images, etc.)
- Clarification on requirements
Deliverable: Approved designs and technical specification
Phase 3: Development (Weeks 5-10)
We build the website with code and integrate necessary systems.
What we do:
- Code frontend and backend
- Set up content management system
- Configure integrations (CRM, analytics, email, etc.)
- Implement SEO best practices
- Build security and performance optimizations
- Create automated workflows
- Set up analytics and tracking
What you provide:
- Content and media assets
- Timely feedback on progress
- Test data for integrations
- Access to third-party systems (email, CRM, etc.)
Deliverable: Fully functional website in staging environment
Phase 4: Testing & Refinement (Weeks 11-12)
We ensure everything works perfectly across devices and browsers.
What we do:
- Quality assurance testing
- Performance optimization
- Cross-browser and device testing
- Security testing
- Load testing
- Accessibility audits
- SEO final checks
- Bug fixes and refinements
What you provide:
- Testing feedback
- Real-world content scenarios
- Final copy reviews
- Brand approval
Deliverable: Production-ready website
Phase 5: Launch & Training (Week 13)
We go live and ensure your team can manage the site.
What we do:
- Final deployment to production
- DNS and domain configuration
- SSL certificate setup
- Monitor for issues
- Create documentation
- Train your team on CMS usage
- Set up monitoring and alerts
What you provide:
- Domain access
- Hosting credentials
- Team member availability for training
- Confirm go-live readiness
Deliverable: Live website and trained team
Phase 6: Post-Launch Support (Ongoing)
We're here if you need adjustments or have questions.
What we do:
- Monitor site performance
- Fix any post-launch issues
- Provide ongoing support
- Plan future enhancements
What you provide:
- Feedback on performance
- Change requests
- Content updates
Timeline Expectations
Typical project: 12-16 weeks
- Small sites: 8-12 weeks
- Complex sites: 16-24 weeks
Timeline depends on:
- Complexity of design and functionality
- Speed of client feedback
- Content readiness
- Third-party integrations
Key Success Factors
- Clear communication - Regular check-ins prevent surprises
- Content readiness - Delays in content slow down development
- Timely feedback - Quick approvals keep momentum
- Decision-making - Internal decision-makers should be available
- Access & credentials - Smooth access to systems and platforms
What Makes the Difference
Projects that move smoothly share common traits:
- Clear requirements defined upfront
- Engaged stakeholders throughout
- Content prepared early
- Quick feedback cycles
- Realistic timeline expectations
We'll always be transparent about what's realistic and where potential bottlenecks might appear.